product line extension

product line extension
product line extension UK US noun (also line extension, also category extension) MARKETING, COMMERCE
[C or U] (also product line stretching) the addition of a product or service with different features, sizes, prices, etc., to an existing range of products: »

The company's lack of product line extension has lost it market share.


Both Lysol and Palmolive plan product line extensions.


Product-line stretching not only provides customers with more choice, it strengthens the company against competitive attacks.

[C] a product that is added to an existing range of similar products: »

By introducing product line extensions such as new flavours, it is possible to increase the market share even with a mature product.

Financial and business terms. 2012.

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